The Kazanlak Rose Festival is an annual heritage celebration marking the rose harvest in central Bulgaria. The event brings together local traditions through sunrise rose-picking rituals where the morning air is filled with the scent of fresh blooms. While the festival honors the historical craft of rose oil production, it is best known for its vibrant atmosphere, featuring large-scale folklore parades, traditional costumes, and cultural exhibits that showcase the region’s identity.

The Zheravna Festival of the National Costume is a massive gathering where 19th-century village life is recreated. To preserve an authentic atmosphere, traditional clothing is mandatory for all participants, while modern technology and items are strictly restricted. The event features spontaneous folk dancing that keeps the energy high throughout the day, hearty traditional food served in clay dishes, and a busy market filled with master craftsmen demonstrating traditional skills.