The Kazanlak Rose Festival is an annual event celebrating the rose harvest season in central Bulgaria. It combines rose-picking rituals with rose oil–making demonstrations, but is best known for its large folklore parades, traditional costumes, and cultural exhibits showcasing the region’s identity.

The Zheravna Festival of the National Costume is a massive gathering where 19th-century village life is recreated. To preserve an authentic atmosphere, traditional clothing is mandatory for all participants, while modern technology and items are strictly restricted. The event features spontaneous folk dancing that keeps the energy high throughout the day, hearty traditional food served in clay dishes, and a busy market filled with master craftsmen demonstrating traditional skills.